This paper aims to help readers understand the importance of building logic into communication in order to make it clear and effective. The paper deals with the use of Minto Pyramid Principle to make communication scientific and thereby logical. At the outset, the paper gives two instances to show how random and haphazard communication results in the failure of the brain to retain the information received and retrieve it at a later point of time. The explanation of given scientific terms helps in understanding the biological aspects of communicating effectively and the logic behind deductive and inductive reasoning. It then explains the Minto Pyramid Principle in detail, starting with the introductory statement, building the pyramid logically using the deductive and inductive logical methods. The several examples given further help in highlighting the efficacy of the Minto Pyramid Principle. The paper concludes with a list of the advantages of using Minto Pyramid Principle for communicating.

Storing and Retrieving Information
Mr. Dev, the Managing Director (MD) of a reputed company, instructed his secretary to accomplish a few tasks for the following day just as he was leaving.
– Can I request you to book four tickets for the IPL match on May 8th.
– My printer too has not been working, so have someone attend to it.
– Call up Birmingham University to find out if there are any admission formalities to be completed before I go there with my daughter for admission.
– And yes, I forgot to tell you this, please call up Mr. Muneeshwar, the area manager and ask him to attend the meeting with our customers on my behalf.
– We also have to draft a letter to the bank regarding the educational loan for my daughter, and yes, one more important work, we also need to send accounts details to our auditors.
– Oops! first and foremost, I think we need to send information about our new products to all our esteemed customers before tomorrow evening.

Every MD/ Manager probably expects the subordinates or secretaries to remember or note down all the work assigned to them. It is not humanly possible to remember this kind of jumbled information.

Soft Skills Journal, Building Logic, Communication, Minto, Pyramid, Principle, Short-Term, Long-Term Memory, Human Brain, Pyramid Principle.